GAM

GAM is a consortium of physicians creating novel metrics of healthcare quality.

Industry

HEALTHCARE

Published

©2024

Deliverables

WEB DESIGN

BRAND IDENTITY

BRAND STRATEGY

FRAMER DEVELOPMENT

Problem

GAM needed a rebrand to strengthen its credibility and clearly communicate its impact in healthcare appropriateness measurement. Their branding, website, and dashboard lacked the polish and clarity needed to convey their mission of reducing waste, improving quality, and rebuilding trust in healthcare.

Solution

We started with a brand strategy workshop to define GAM’s positioning. This led to a refined brand identity with updated visuals, a redesigned website that clearly communicated their value, and an overhauled product dashboard with a polished, user-friendly interface for seamless access to GAM’s data and insights.

We started with a brand strategy workshop to define GAM’s positioning. This led to a refined brand identity with updated visuals, a redesigned website that clearly communicated their value, and an overhauled product dashboard with a polished, user-friendly interface for seamless access to GAM’s data and insights.

CONNECT

TESTIMONIAL

Will Bruhn
Co-Founder & COO of GAM

"Charlie did an excellent job at understanding our brand goals and implementing them quickly. I appreciated that Charlie kept me updated on the whole process either via a quick email check in or a Loom video explanation.

This partnership has effectively redefined GAM's identity, aligning it with our core values of scientific innovation and trustworthiness in the healthcare space."